Provides a universal unique identifier system for content metadata management, ensuring accurate content identification and tracking for video streaming platforms.

EIDR offers a universal unique identifier system for content metadata management, ensuring accurate content identification and tracking. Their platform provides tools for metadata registration, content identification, and interoperability.

EIDR is a California-based non-profit organization founded in 2010. The company provides a universal unique identifier system for content metadata management, ensuring accurate content identification and tracking for video streaming platforms. EIDR's platform helps media companies manage metadata, identify content accurately, and ensure interoperability across systems. Notable members include Disney, Warner Bros., NBCUniversal, Paramount, and Sony Pictures. With a strong focus on innovation and industry collaboration, EIDR continues to lead the metadata management market.

EIDR is a non-profit organization and does not rely on traditional funding rounds. The organization generates revenue through membership fees and service contracts.