OTT Question Time #65 – Innovations in OTT Pay Models

At this week’s OTT Question Time (Thursday 29^th September 2022) we talked about established OTT pay models – PVOD, TVOD, SVOD, SVOD-lite, AVOD, BVOD and FAST – and explored the spaces in between. Could we see new tiers, for example, just for habitual binge-watchers? Or for digital-premieres? Could there be an advertiser (as opposed to advertising) supported subscription model?

Together with Jonathan Laor, President of Applicaster, Scott Kewley, VP of Commercial Product Management at Synamedia, and Lottie Towler, Research Manager at Ampere Analysis, we discussed:

• How new pay models might increase customer acquisition and reduce churn
• The economics of the various pay models
• The service providers that might implement them
• Where super-aggregators fit in
• And what role, if any, micropayments may have in the future of using OTT services

Watch the video below!

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