OTT Question Time #60 – Paramount+ SWOT Analysis

With Paramount+ now live in the UK, and already boasting 40m subscribers at the end of Q1 2022, we did a SWOT analysis of the new service on this week’s OTT Question Time (Thursday 7^th July, 4pm UK / 8am PST). 

Together with Allan McLennan, CEP/Media, Head of M&E Americas – TMT at Atos, Jo Wilkinson, Director of James & Wilkinson Media, and Wade Payson-Denny, Emmy-nominated producer and PR & Communications Manager at Parrot Analytics, we discussed:

• – Paramount+’s content catalogue and how it compares to the other major streamers
• – The demographics that it appeals to
• – Paramount’s financial performance over the past year
• – Whether Paramount+ came too late to market
• – And whether Paramount+ really is a true contender in the Streaming Wars

Watch the video below!

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