Tim Davie started his new job as Director General of the BBC last week and amongst the many items in his in-tray will be what to do next with the BBC iPlayer. That was the focus of this OTT Question Time too where, together with Gulliver Smithers, CTO of RampRate and former VP Product Development at BBC Worldwide, Stuart Cleary, Chief Commercial Officer at Zattoo and Nathalie Lethbridge, Founder of Atonik Digital, we discussed:
- Who’s watching iPlayer now by age, gender, programming and device
- The relative importance of attracting younger demographics to the platform
- The philosophical differences between catering for “audiences” vs. “customers”
- MyBBC, gathering data and CRM
- The relationship between iPlayer, Britbox and the major SVODs
- And whether iPlayer can ever be more than a catch-up service
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About the author : Kauser Kanji
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.
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