AdvertisingAVODBroadcastersFeaturesOperatorsOTT Question TimePostsStrategyOTT Question Time #3: The Pandemic & The Advertising Paradox

Kauser KanjiMay 11, 2020

At OTT Question Time #3 we examined a paradox. Whilst TV and OTT viewing is soaring, broadcaster advertising revenues have plummeted. Is this simply a result of the pandemic – and the associated hits to our national economies – or is there a more nuanced picture? Are there regional differences between the UK, Europe and the US? Which industry sectors are still advertising? And what are the prospects for an advertising bounce-back later this year and in 2021?

Joining us on the panel for OTTQT #3 were Simon Thomas, Global Director – Audiences Research and Media Investment Management at GroupMLeon Siotis, President Europe at SpotX and Alan Wolk, co-founder and Lead Analyst at TVREV


Reading List

During this session we referred to: