At OTT Question Time #3 we examined a paradox. Whilst TV and OTT viewing is soaring, broadcaster advertising revenues have plummeted. Is this simply a result of the pandemic – and the associated hits to our national economies – or is there a more nuanced picture? Are there regional differences between the UK, Europe and the US? Which industry sectors are still advertising? And what are the prospects for an advertising bounce-back later this year and in 2021?
Joining us on the panel for OTTQT #3 were Simon Thomas, Global Director – Audiences Research and Media Investment Management at GroupM, Leon Siotis, President Europe at SpotX and Alan Wolk, co-founder and Lead Analyst at TVREV.
ITV’s Q1 2020 trading statement in which the broadcaster said “there was a significant impact on the demand for advertising across most advertising categories, particularly from April which was down 42%”
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.
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