ITV today confirmed that a deal has been struck between Britbox and Viacom-owned Channel 5 and Comedy Central which will see hundreds of additional hours of both channels’ best British content available on Britbox from launch. The deal brings factual and entertainment content from Channel 5 plus original British comedies from Comedy Central UK.
Under the deal, box-sets from Channel 5 can appear on BritBox following a 30 day catch-up window on the My5 service.
This strengthens the already impressive line-up of content expected on the service including Victoria, Happy Valley, Broadchurch, Les Miserables, Downton Abbey, Love Island, Famalam, Cleaning Up, Gentleman Jack, Gavin & Stacey, The Office and Benidorm which will be on the service at launch or come onto the service shortly after when licences with other SVODs end. BritBox will be available for £5.99 per month in HD and across multiple screens and devices.
Reemah Sakaan, Group Launch Director for ITV SVOD commented:
“We are thrilled to announce that another British Public Service Broadcaster is joining BritBox, ensuring that we offer viewers the very best of British creativity across a variety of genres.”
Arran Tindall, Senior Vice President, Commercial & Content Distribution, Viacom International Media Networks said:
“Under Viacom’s ownership we have significantly increased Channel 5’s investment in original UK content and we’re delighted to bring our popular homegrown content to an even wider audience through BritBox, alongside a selection of Comedy Central’s much-loved UK programming.”
About the author : Kauser Kanji
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.