Mediaset Italy has announced the acquisition of a 9.6% stake in the German broadcaster ProSiebenSat.1 Media corresponding to up to 9.9% of the voting rights, excluding treasury stocks.
Mediaset Italia and Mediaset España have have a strong relationship with ProSiebenSat.1 in the European Media Alliance (EMA) for five years. The goal of this Alliance is to develop scale economies which are crucial for the future of European TV.
Pier Silvio Berlusconi (50), Chief Executive Officer of Mediaset since 2001, said:
“The friendly acquisition of a stake in ProSiebenSat.1 is a long-term choice, aimed at creating value with an increasingly international outlook. It strengthens our existing industrial relationship. Mediaset is proud to invest in the future of free-to-air European television. And it is with the future precisely in mind, that the Mediaset Group, by becoming a shareholder of ProSiebenSat.1, confirms its esteem for the current management.
The rapid process of globalisation that is determining the international scenario is such that European media companies like us need to join forces if we are to continue to compete, or even just resist, in terms of our European cultural identity, eventual attacks by the global giants.
It is in this spirit of collaboration and shared vision that Mediaset, the leader in Italy and Spain, has decided to invest in ProSiebenSat.1. An investment that, we are sure, will create tangible value for both groups.”
ProSiebenSat.1 is one of Europe’s leading television groups with a leadership position in Germany, Austria and Switzerland. The company has a broad-based shareholder structure and is listed on the Frankfurt Stock Exchange.
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.