Kaltura, the leading video technology provider, announced today the release of a new version of its Cloud TV Platform SDK, including a unique feature to provide faster, smoother playback on low internet connectivity for mobile devices. The enhanced SDK now also includes HEVC support, real-time analytics, as well as multiple ad solutions support including Facebook Audience Network (FAN).
Kaltura’s market-leading Cloud TV Platform SDK is already in use – powering 20 million views per day, and supporting over 6,000 different types of Android devices – in cloud TV deployments by Tier 1 operators and leading media companies, including PJSC VimpelCom, which in September 2018 launched its mobile TV service, Beeline TV, powered by Kaltura. Beeline TV has been shortlisted for the 2019 GSMA MWC Awards in the Best Mobile Video Content Service category.
“The essence of Cloud TV is ensuring that whenever a person wants to watch TV, they simply can, at the highest quality, regardless of the device they choose or their location. As mobile video consumption continues to grow, we at Kaltura have been working on the state-of-the-art technology behind-the-scenes that makes this possible,” said Dr. Shay David, Kaltura Co-founder, President and General Manager, Media and Telecom. “At Kaltura, we relentlessly innovate to find new ways to ensure that subscribers, no matter where they might be, enjoy amazing TV service quality. This new generation of our Mobile SDK ensures that mobile viewing is a superior experience.”
Kaltura’s new playback optimization solution for mobile viewing was developed by monitoring internet connectivity data at the network level in addition to device and player-level data.
This monitoring enables Kaltura’s mobile SDK to dramatically shorten load and handshake time, thus delivering a smoother and faster video start time. This new solution will be particularly relevant in emerging markets which may have slower mobile network connections. It will also be a major boost to viewing of primetime events with high levels of simultaneous viewers.
In addition, Kaltura’s new Mobile SDK version now supports HEVC and provides real-time analytics such as indications of join time, play failures, time spent on the service and more, helping the TV service provider optimize and accelerate their business decisions.
Kaltura’s Mobile SDK also now supports multiple advertising solutions, including Facebook Audience Network (FAN) Facebook ads, and Google AdManager, to provide service providers with far greater flexibility to monetize their content and increase advertising revenue.
Kaltura’s mission is to power any video experience. A recognized leader in Cloud TV, EdVP (Education Video Platform) and EVP (Enterprise Video Platform) markets, Kaltura has emerged as the fastest growing video platform with the broadest use cases and appeal.
Kaltura’s Media and Telecom business unit helps telcos and content owners make the transition to a full-fledged Cloud TV service that satisfies the exacting demands of today’s TV viewers.
The Kaltura TV Platform features personalized multi-screen access to linear, VOD and time-shifted TV as well as third-party content. It combines advanced monetization options with the ability to scale to millions of viewers anywhere in the world. The adaptability and agility of the Kaltura TV Platform means that companies can experiment with new products and features, analyze performance, and react quickly to changes in viewing behavior in order to optimize engagement and better achieve business goals. For more information visit www.kaltura.com.
About the author : Kauser Kanji
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.