The enduring allure of TV and video is the emotional connection people have with the content. Ida Olsen, formerly of Channel 4 and the BBC, and now working for Sony Crackle, asks what VOD services can learn from some of the areas in which traditional TV has been successful. Her talk encompasses: linear/ simulcast; content augmentation with AR / VR; serendipity and channel-hopping; continuity in terms of tone and presentation; channel brand identity and the remote control.
About the author : Kauser Kanji
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.