As the VOD industry comes of age and matures, how do services differentiate beyond technical excellence? How can brands align around a big vision, find their identity and competitive edge?

By focusing on brand position and a principles framework, Viaplay is on a journey to define itself and build for the future. Christoffer Kittel, creative director, will share this journey of evolving as a service and organisation, from being a “provider of content” to becoming a “creator of moments that matter”.

About the author : Kauser Kanji

I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.

OTT Question Time Live 2023 Partners