3 Screen Solutions (3SS), leading provider of software solutions and services for set-top-box and multiscreen digital entertainment, announces being chosen by Blockbuster, the Nordic video services platform owned by Denmark’s TDC Group, to engineer, deliver and integrate a new app to support connected TVs. This is the first fruit of 3SS’ appointment as Blockbuster’s long-term innovation partner.
Blockbuster subscribers in Denmark, Sweden, Norway and Finland who own connected TVs made by Samsung, LG Web OS, Tizen, Netcast and Orsay are the first to benefit from the new app, which is based on 3SS’ award-winning front end solution 3READY. Phase two of the project will cover Panasonic and Philips TVs, and possibly others.
The new app replaces Blockbuster’s legacy connected TV app which underperformed and was deemed to have led to subscriber churn.
3SS introduced new, value-adding features to new the app’s UI. These include easier and more intuitive navigation tools, the ability to set bookmarks, wish-lists, and the display of personalized recommendations. Critically, the new app has the high level of reliability and performance which Blockbuster and its subscribers require.
“The app which 3SS created transforms our ability to monetize our content,” said Casper Hald, Blockbuster CEO. “We approached 3SS because of their reputation for delivering video experiences that delight consumers while enhancing operations and business potential for service providers. 3SS succeeded on all fronts and we look forward to building on this success with 3SS and to delivering further innovations for our viewers.”
For the first time, the Blockbuster team can now create, edit and display suggested and desired content with its associated data swiftly and reliably. Furthermore, the new app enables better business data management, with easier access to accurate licensing and territory-specific information related to each item of content, a component vital to the video provider’s operation.
Thanks to the core 3READY capabilities built into the new app, Blockbuster can now capture and rapidly interpret viewer behavior and data, enabling more powerful content and marketing promotions, but also ensuring up-to-the-minute account tracking and subscriber payment management.
“In today’s very competitive media market, consumers now expect their chosen content to be delivered as part of a seamless service that is engaging and easy to use: At the same time, providers need a technology platform that helps them maximize return on investment. We are proud that Blockbuster entrusted us to deliver a solution that would enhance its relationship with connected TV viewers, while enabling increased commercial potential,“ said Kai-Christian Borchers, Managing Director, 3SS.
Blockbuster assigned 3SS full leadership in the project, entrusting the 3SS project team to oversee every aspect of the multi-stage connected TV app deployment. 3SS helped to set the functionality priorities, in close liaison with the Blockbuster in-house project team. 3SS led in defining the desired user journey, and delivered technical support relating to the back and as needed.
A key factor in the project’s success was that 3SS embraced the agile development principles and practices of SAFe (Scaled Agile Framework). SAFe is the practical experience-based software development framework designed to accelerate and optimize system deployments, and which is increasingly being adopted in TV technology deployments.
Blockbuster Denmark has 12,000 films and 350 series seasons available in its catalogue. For other Nordic markets it initially has 6,000 titles available, focusing on the latest international and local first-run movies along with back-catalogue titles. The company plans to introduce series and to ramp up its movie roster, including niche films unavailable elsewhere. Blockbuster currently has over 500,000 registered users in Denmark.
At 3READY’s core is a flexible best-practice front end pre-engineered to deliver today’s most compelling functional requirements. So an operator can introduce branded services faster with state-of-the-art application architecture ready to customize to the operator’s needs.
About Blockbuster and TDC Group
TDC Group acquired the Blockbuster brand as the video rental stores in Denmark closed in 2014. The new digital Blockbuster offers all current film releases and more than 10,000 library films for rental and ownership from more than 50 licensors and is available on browsers, iOS, Android, smartphones and tablets, smart TVs, PlayStation®3 and PlayStation®4. TDC Group is the leading Danish provider of telecommunications solutions with market leadership across all segments in the domestic market. TDC Group is Scandinavia’s leading cable TV supplier, and the main challenger in the business market in the other Nordic countries.
About 3 Screen Solutions
3 Screen Solutions delivers world-class software solutions to service providers and technology innovators to bring video to any screen. 3SS designs and engineers bespoke front end and back end solutions for TV & Video. The ground-breaking 3READY Android STB + Multiscreen Solution solves broadcasters’ and operators’ challenges while elevating audience engagement, and transforming the economics of multiscreen digital entertainment. With 3READY, branded and custom services can be deployed faster, accelerating revenue flow. 3SS is an acknowledged leader in system integration, app development, UI/UX design innovation and solution architecture. Customers include major satellite, cable, IPTV, OTT and mobile TV operators, including Swisscom, Canal Digital, Com Hem, Vodafone Kabel Deutschland, Liberty Global (UPC, Unitymedia), SES, Eutelsat, and O2/Telefonica. Broadcast customers include ProSiebenSat.1, n-tv, Viacom and Bed Bull, among others. www.3ss.tv
About the author : Kauser Kanji
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.