Sky’s launch, last month, of Sky Glass – the company’s new Smart TV – was celebrated in both the trade and national press. For consumers, Sky Glass offered the chance to subscribe to Sky TV without the need for a satellite dish or a separate set-top box. For the industry, it was an exciting new expansion of the OTT device family – one that could be developed for, partnered with and learnt from. And it was another milestone in Sky’s transition to IP-only delivery.
So, genius move from Sky or should we hold judgment for now? That was the topic of this week’s OTT Question Time on Thursday 11th November, 4pm UK / 5pm CET.
Together with Tim Bleasdale, founder and Creative Director of Ostmodern, William Cooper, founder of Informitv, and Marco Frattolin, Senior Product Manager at Vewd, we discussed:
- Sky’s commercial and product strategy for Sky Glass
- Whether other operators will follow suit and create their own Smart TVs
- How will consumers respond to the proposition
- How to develop apps for Sky Glass
- KPIs and success factors