AVODBroadcastersOTT Question TimeOTT Question Time #7: Building a Profitable AVOD Business

Together with Kasia Jablonska of Endemol Shine Group, Francesco Denti, formerly of Fox Networks and now advising the Web Stars Channel Group in Italy, and Simon Murray from Digital TV Research, we explored the AVOD market opportunity, AVOD platforms, how commercial deals are structured, how data is used to assess and optimise how content is performing and the role in MCNs in creating sustainable AVOD businesses.
Kauser Kanji4 months ago1 min

At this week's OTT Question Time we talked about building a profitable AVOD business and explored:

  • The AVOD market opportunity in the UK, Europe and the USA: how it has evolved over the past few years, whether AVOD’s time has now come in the light of both rising OTT viewing and the greater number of SVODs and what the future might hold for AVOD
  • The AVOD platforms that content can be shared with including Facebook, YouTube, Amazon PVD and other OTT services
  • The technologies involved in getting content to those different platforms 
  • How commercial deals are structured and optimised
  • The use of data in assessing how content is performing, across platforms, over time
  • And the role of MCNs (Multi-Channel Networks) in helping to create sustainable AVOD services

Joining us on the panel for OTTQT #7 were Kasia Jablonska, Head of Digital and Monetisation at Endemol Shine Group, Francesco Denti, formerly of Fox Networks and now Global Content Advisor to the Web Stars Channel Group in Italy, and Simon Murray, Principal Analyst at Digital TV Research.


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Kauser Kanji

I've been working in online video since 2005 and have held senior roles at NBC Universal, Trinity Mirror and Virgin Media. I've also worked on VOD projects for the BBC, Netflix, Sony Pictures, DR in Denmark and a host of broadcasters and service-providers all over the world.

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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