AdvertisingAVODBroadcastersOperatorsOTT Question TimeStrategyOTT Question Time #3: The Pandemic & The Advertising Paradox

Together with Simon Thomas of GroupM, Leon Siotis of SpotX and Alan Wolk of TVREV we talked about why, when TV and OTT viewing is soaring, broadcaster advertising revenues have plummeted. We also discussed regional differences between the UK, Europe and the US and the prospects for an advertising recovery later this year and in 2021.
Kauser Kanji6 months ago1 min

At OTT Question Time #3 we examined a paradox. Whilst TV and OTT viewing is soaring, broadcaster advertising revenues have plummeted. Is this simply a result of the pandemic – and the associated hits to our national economies – or is there a more nuanced picture? Are there regional differences between the UK, Europe and the US? Which industry sectors are still advertising? And what are the prospects for an advertising bounce-back later this year and in 2021?

Joining us on the panel for OTTQT #3 were Simon Thomas, Global Director – Audiences Research and Media Investment Management at GroupMLeon Siotis, President Europe at SpotX and Alan Wolk, co-founder and Lead Analyst at TVREV

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Kauser Kanji

I've been working in online video since 2005 and have held senior roles at NBC Universal, Trinity Mirror and Virgin Media. I've also worked on VOD projects for the BBC, Netflix, Sony Pictures, DR in Denmark and a host of broadcasters and service-providers all over the world.

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