All 4 has achieved its highest number of quarterly views ever across Q1 of this year, driven by titles including Friday Night Dinner, Gogglebox, The Great Celebrity Bake Off for Stand Up To Cancer, Hollyoaks, Celebs Go Dating and Brooklyn Nine-Nine.
This record breaking period includes All 4’s biggest ever month, week and day of viewing in March. Views during the nation’s first two weeks of lockdown increased by a significant 37% compared with the same period last year, and by 30% among Channel 4’s key demographic of 16-34 year olds with almost 80% of all 16-34s registered with All 4 in the UK.
All genres demonstrated growth, with the biggest increases in Factual Entertainment (+46%), Documentaries (+43%) and Drama (+40%).
Series contributing to All 4’s success this year include the latest series of Gogglebox – the biggest ever on All 4 with average viewing per episode up 53% compared to the previous series; January drama Deadwater Fell became All 4’s biggest ever drama and third-biggest launch series of any title ever; and the new series’ launch of Friday Night Dinner is All 4’s biggest ever comedy episode and its third biggest ever title – behind only Leaving Neverland and The Great British Bake Off.
Other popular titles include Hunted, Prison, Barrymore: The Body in the Pool, Made in Chelsea, Jamie: Keep Cooking and Carry On, The Windsors and Home.
Q1’s significant growth includes record viewing to All 4’s Exclusive content which experienced 17% year-on-year growth thanks to recent US acquisitions Seinfeld, ER and 90210.
All 4 boasts the biggest volume of library and box-set content available on any broadcaster VoD player. Viewing to these shows increased by 16% in Q1 compared to the same period in 2019, the best quarter ever for viewing to this content, and doubled in first two weeks of lockdown – lead by past series of Friday Night Dinner, as well as The Inbetweeners and Shameless.
Dave Cameron, Chief Product Officer said: “It is more important than ever that we continue to serve our All 4 audiences with all their favourite shows, from box-set binging to catch-up – across all devices and on-demand. These Q1 figures are really encouraging, and the uplift in our valued young audiences turning to us during lockdown is something we are particularly proud of.”
Viewers are choosing overwhelmingly to watch All 4 on the biggest screen in house with 73% of all viewing taking place on a TV. This represents the biggest proportion of viewing on this device in any quarter to date and an increase of 13% compared to Q1 2019. On all other devices All 4 is attracting the highest viewing of all the commercial TV VoD players, based on minutes viewed across a week (source: BARB, last 4 weeks).