Channel 4 today announces the appointment of Bede McCarthy as Head of Product, All 4. 

Reporting to Chief Product Officer Dave Cameron, Bede will be responsible for creating Channel 4’s’s digital product experience on All 4 in order to drive additional consumption as part of the channel’s mission to accelerate digital growth.

He will lead All 4’s talented team of product specialists to shape future product strategy and deliver customer value via a product roadmap that champions innovative design and customer experience.

Bede joins Channel 4 from digital consultants North Highland where he was Head of the Product Practice, working across a range of clients including a leading mobile network, a major high street retailer and a magic circle law firm. Prior to this Bede spent 13 years at the Financial Times in a variety of editorial and product roles, most recently as Director of Product where he led a bold transformation of the product organisation, building a vibrant digital culture driving subscriptions, engagement and retention.

Dave Cameron said: “I am thrilled that Bede is joining our senior team at All 4. He has an incredible track record in digital transformation for established consumer brands and his wealth of experience in marrying customer needs with best-in-class digital products make him perfect for this role.”

Bede said: “I’m excited to join Channel 4 at such a pivotal time, when streaming video on demand is experiencing an explosion driven by changing customer behaviour and competition for quality content. It’s an awesome opportunity to not only work on exciting products used by a young and diverse audience – but also to be part of a culture and brand that I admire.” 

Bede joins Channel 4 in March.