Please note that The Business of Future TV conference is being hosted in London on the 29th and 30th of January 2020, is invite-only and we’re not selling tickets. To reserve a seat for you and your colleagues, please drop us a line.
Introducing The Business of Future TV
Here at VOD Professional, we regularly talk to broadcasters, film studios, operators and service providers and over the past 12 months, we’ve spoken to 30 senior executives at those companies on two specific assignments. For the most recent, we wrote a whitepaper on Broadcaster Strategies for Making OTT Advertising a Success (which is set for release by our client, a major technology vendor, next year). The earlier, in Q4 2018, delivered a proprietary report on The Business of Future TV.
What particularly struck us during those conversations was the difference between what, for instance, a broadcaster might say at a conference vs. the stories they tell us behind closed doors. That’s understandable. In public, we tend to hear optimistic messages and are told about success stories. In private, however, those pictures are usually more complex and nuanced.
Twas ever thus, we guess. But it got us to thinking that wouldn’t it be great if we could get these execs together in a room and talk completely candidly about the industry. To create a safe space in which to explore not just the achievements and opportunities but also the common challenges that they face in helping to shape the future of TV. To ask each other the questions that they really want answers to.
That’s how our next event came to life. Reusing the title of the report we wrote; The Business of Future TV 2020 will be conducted under the Chatham House rule to encourage openness of debate.
Invite-only and hosted in London over two days on the 29th and 30th of January, The Business of Future TV will discuss the pivotal phase which the television revolution has reached: one characterised by the sense that we’re now in a mature OTT market in which viewership is rapidly fragmenting, revenue streams are subject to greater volatility, individual channel brands are becoming less relevant and the beat of the monetisation drum grows ever louder.
At the same time, we’ll be looking at the positives: the increasing economies of scale in the supply chain, the rising scope for elasticity in consumer entertainment budgets and the effects of growing addressability (and programmatic) in cementing the strategic and commercial foundations for a new generation of future television services.
We’ll publish our full agenda in the next few days but for now, the specific subjects we’ll be exploring include:
- The Renaissance of AVOD Services
- “Where’s the Money Coming From?” – bridging the gap between falling linear and rising digital revenues
- The Business Case for TV Personalisation
- Exit Strategies for Broadcasters (Mergers, Acquisitions and Sales)
- Growing Commoditisation in the OTT Supply Chain
- Consumer Sentiment about SVOD and The Streaming Wars
- Working Together to Promote Addressability and Programmatic
The Business of Future TV is an invite-only event; a safe space (conducted under the Chatham House rule) for you and 100 of your industry colleagues, where we’d love to hear your frank opinions, gain from your insights and learn from your lessons – be they commercial, technical, strategic or operational.
Our current speakers include the RTL Group, ITV, Sony Pictures Entertainment, Liberty Global, TVNZ, GroupM, the media law firm Sheridans and a former senior exec from WarnerMedia as well as a sprinkling of industry analysts who’ll be sharing findings and market trends from the projects they’ve worked on.
The conference will take place over two days on the 29th and 30th of January with a networking evening at the end of Day 1. Our venue is the H Club in Covent Garden, London.
Reserving Your Space
To reserve a seat for you and your colleagues, please drop us a line and we’ll get back to you as soon as possible.