Synamedia has boosted its senior team with the appointment of Scott Kewley as VP Advanced Advertising and Data Products. Kewley will lead Synamedia’s addressable advertising and data monetization business, building on the firm’s heritage as an industry pioneer through its collaboration with Sky on the development of the AdSmart personalized ad targeting platform.

Kewley has extensive experience in the media and entertainment sector, having worked with tier-one consumer brands and developed strategies and solutions for using data-driven insights to drive revenues. He joins Synamedia from UK OTT aggregator TVPlayer, where he was MD. Before that he worked for BBC Studios (formerly BBC Worldwide) as a senior executive charged with developing a new OTT service. Scott also spent six years at Liberty Global, where he held the role of Director of Digital Entertainment for Virgin Media. Additionally, he spent 10 years with Walt Disney, most recently as International Director of Engineering.

“Our track record with customers, strong vision and growth ambitions continue to attract the crème de la crème – and Scott is no exception. His impressive media and entertainment industry pedigree makes him the perfect candidate to lead our addressable advertising and data monetization team – and help our customers to harness the power of data and real-time video analytics to unlock new revenue streams,” said Jean-Marc Racine, Chief Product Officer at Synamedia.

“As a technology innovator in addressable advertising, Synamedia is perfectly placed to support the growing demand from video service providers for data-driven analytics and insights that open up new revenue opportunities. I look forward to joining the team to continue building out Synamedia’s strategy and product proposition in this important area. We are committed to helping our customers to realise their growth ambitions in a world of infinite entertainment,” added Kewley.

In related news, the company has also appointed Bijal Patel as Chief Financial Officer. Over the last 20-years Patel has held a variety of senior finance roles in international technology businesses; since 2010 he has focused his expertise on successfully transforming private equity-backed firms.

Patel joins Synamedia from hospitality technology innovator HotSchedules, where he served as CFO for three years. Prior to this, he was CFO at Aptean and before that he was Vice President of Finance at Finastra and subsequently interim CFO. Patel spent the early part of his career at IBM.

“Bijal brings a wealth of experience in public and private equity-backed technology companies. His impressive track record in running high-growth businesses that are financially and operationally robust mark him out as the ideal CFO,” added Yves Padrines, CEO of Synamedia.

“Synamedia is that rare breed – a large, established company with a loyal customer base combined with the ambitions and agility of a successful startup. I am excited to join the leadership team as we take the business to the next phase,” said Patel.

Synamedia is one of the anchor exhibitors in the Content Everywhere hall (hall 14, stand C.41). To book a meeting at IBC, please contact MarketingGlobal@synamedia.com