NetflixNewsService-ProvidersNetlix Adds 8.8m Subscribers in Q4 2018

Global streaming giant now has 139m worldwide subscribers and grew annual revenues 35% in 2018 to $16 billion
VOD Pro News4 weeks ago1 min

Netflix now has 139 million subscribers worldwide and grew its user base by 8.8m in Q4 2018 according to the company’s latest financial results. The global streaming giant reported that annual revenues had grown 35% in 2018 to $16bn, operating profits had doubled to $1.6bn and overall, it had 29 million more subscribers than this time last year. By comparison, 2017 saw an increase of 22 million new subscribers. 

Netflix, which announced a monthly price rise of $2 last week for its US members, said that it now had close to 81 million international subscribers vs. 58 million in its domestic market.

Other highlights from the financial statement include:

  • Netflix spent $9.97bn on content in 2018 vs. $8.03bn in 2017 (a rise of 24%)
  • The company estimates that the US population watches 1 billion hours of TV every day (based on a calculation of 120m homes x 2 TVs per home x 4 hours) and that since it streams 100 million hours a day, Netflix accounts for 10% of daily viewing time;
  • The Sandra Bullock movie, Bird Box, would likely be viewed by 80 million member households in the four weeks since its release last December;
  • Netflix spent nearly $1bn more on marketing in 2018 than in 2017 ($2.37bn vs. $1.44bn) and $268m more on technology and development ($1.22bn vs. $954m)
  • Just over 9 million people around the world are using Netflix on a free trial basis

Netflix’s share price rose a modest 0.5% after the latest statement.  

VOD Pro News

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

Get our Weekly Industry News Digest

Consulting & VUIX Library

We have 15 years of experience in working on strategic consulting projects for Netflix, Sony Pictures, Virgin Media and a host of commercial and public service broadcasters in Europe, North America, APAC and MENA. Drop us a line if you need some help or just want to have a geek-out about the industry! And if you’re a product developer, check out our VUIX Library resource which tracks over 500 VOD products, across platforms, from all over the world.

VOD Professional, 2019 © All Rights Reserved