As viewers – especially younger audiences – turn their backs on linear TV, DR is repositioning DRTV from being a catch up service to a destination in its own right, targeting users that missed not just a particular show but DR’s linear channels altogether. DR is relaunching DRTV in 2018 and the ambition is to retain its position as the Danes’ most trusted content provider and to become the #1 VOD service in Denmark. This talk gives a sneak peek into the new concept and UI and addresses the technological challenges DR faces in realizing its vision for the new DRTV.
ABOUT KAUSER KANJI
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.