OTT Question Time Live 2025 Speaker
Hendrik McDermott is MD, Hayu, EMEA Networks & International Direct-To-Consumer, NBCUniversal, based in London. A core member of the International Networks & DTC leadership team, he is focused on leading Hayu and expanding NBCU’s streaming business (Peacock, Universal+) outside the US; he also leads the television Networks’ business in Europe, Middle East & Africa, collaborating closely with regional leaders in Latin America and Asia Pacific.
Most recently MD, DTC, Global and previously, MD, Hayu, McDermott continues helming these entrepreneurial digital businesses. NBCU’s all-reality video streaming service has grown rapidly under his leadership, now available in 45 markets, having first launched in Australia, Ireland and the UK in March 2016. McDermott led the launch and expansion of the streamer that has since rolled out in 45 territories including the Nordics, Canada, Benelux, Hong Kong, the Philippines and Singapore, Austria and Germany, across Eastern and Western Europe and, most recently, New Zealand.
Before his direct-to-consumer leadership position, McDermott led the global distribution and sales organisation for the NBCU International Networks group. Immediately prior, McDermott was MD, KidsCo, the global children’s television joint venture owned by NBCUniversal and Corus Entertainment.
McDermott began working at NBCU in 2006 where he spent six years as the founding member of the international corporate development team with responsibility for mergers & acquisitions and strategy for all territories outside the US and Canada.