Another year, another IBC and my first impressions were that this one would be interesting only for its lack of interestingness. I was mistaken -- in a good way.
Simplestream, the leader in live, live-2-VOD and on-demand OTT services, announced today that it has now integrated BARB’s new Dovetail audience measurement across its delivery platforms. This enables participating broadcasters and operators to more accurately measure reach across multiple devices to better understand their audience and potentially increase advertising, carriage and subscription revenues.
“By supporting BARB’s Dovetail measurement solution, we can enable our customers to better measure full viewership and reach in the
Last month, Britain’s biggest multichannel broadcaster, UKTV, announced that it had added elements of machine learning and AI – specifically in terms of personalisation, content recommendation and building up taste profiles – to its iOS, Android and Amazon FireOS VOD apps.
AI is a hot topic in the industry right now and I wanted to learn more, so I spoke to Oliver Davies, UKTV’s Director of Digital Product, about these product enhancements. Here are four
Do you remember the first time you heard about video-on-demand? My introduction to the concept was in 1998 when I was working at Nettec PLC, an early internet consultancy, and I visited the offices of a potential client, Bryan Morrison, a music producer and agent, in London. A silver-haired, straight-talking cockney, fond of smoking big cigars, Bryan had represented, amongst others, Pink Floyd in the 1960s and, latterly, Wham! and George Michael. Now, during the
What’s going to be on your development roadmap in the next 12-18 months? Will you concentrate on populating your service to even more platforms? Or perhaps you’ll be upgrading the products that you already have out there? And what about VR, AI, personalisation, content recommendation and monetisation? Join our modern-day Melisandre’s and Saruman’s from ITV, STV, EE, Freesat and Arsenal FC who’ll be making their predictions for the shape of VOD to come!