OTT Usage in France, Germany, Italy, Spain, Sweden, the UK & the USA

In October 2021, and together with Whip Media, we conducted what we think is the world’s biggest-ever survey on binge-watching. 

32,741 respondents across seven countries – France, Germany, Italy, Spain, Sweden, the UK and the USA – told us about their viewing habits: how often they binged, the types of content they binged on, whether they binged alone or with friends and family and whether they preferred all episodes of new seasons of shows to be released en masse or, say, weekly. We published our findings in a whitepaper – The OTT Binge-Watching Phenomenon. 

As part of our questionnaire, we also asked our participants about the OTT products that they used in their own countries. Each person was presented with a list of up to 17 free, AVOD and SVOD services – local, national and international – and here are the results.

Note: Amazon Video, Apple TV+, Disney+ and Netflix were the only four services that were present in all of our countries. 

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#1. France

6,201 respondents.

• 63% aged 18-25
• 27% aged 26-35
• 7% aged 36-45
• 2% aged 46-55
• 1% aged 55+

#2. Germany

1,798 respondents.

• 55% aged 18-25
• 31% aged 26-35
• 10% aged 36-45
• 4% aged 46-55
• 1% aged 55+

#3. Italy

9,160 respondents.

• 65% aged 18-25
• 28% aged 26-35
• 4% aged 36-45
• 2% aged 46-55
• 1% aged 55+

#4. Spain

6,413 respondents.

• 41% aged 18-25
• 35% aged 26-35
• 16% aged 36-45
• 7% aged 46-55
• 1% aged 55+

#5. Sweden

750 respondents.

• 35% aged 18-25
• 38% aged 26-35
• 16% aged 36-45
• 8% aged 46-55
• 3% aged 55+

#6. UK

2,915 respondents.

• 43% aged 18-25
• 32% aged 26-35
• 16% aged 36-45
• 7% aged 46-55
• 2% aged 55+

#7. USA

5,504 respondents.

• 29% aged 18-25
• 32% aged 26-35
• 21% aged 36-45
• 12% aged 46-55
• 6% aged 55+