As a broadcaster, and as an OTT service-provider, ITV is a fascinating company to study and analyse. Sure, it comes with a legacy tech stack but has often been willing to embrace vendor and platform solutions to quickly get to market. It operates using lean teams full of smart people to deploy those products. And, at the same time, it always seems to have its camera set to wide angle – maximising linear and digital advertising income, cultivating new revenue streams and building an end-to-end workflow to help do that.
Following the recent news that ITV has bought out the BBC’s shares in BritBox, and that it intends to launch a new amalgamated on-demand service called ITVX, at this week’s OTT Question Time (Thursday 10th March, 4pm UK) we talked about ITV’s OTT strategy.
Together with Tom Williams, CEO of Ostmodern, Jo Wilkinson, Director of James & Wilkinson Media, and Simon Murray, Principal Analyst at Digital TV Research, we discussed:
- ITV’s OTT products including ITV Hub, BritBox, Planet V and ITVX
- Its performance to date – subscribers, advertising and digital revenues
- ITV’s modus operandi – how it does what it does
- ITVX – with (reportedly) 15,000 hours and 20 FAST channels at launch, is ITV aiming to turn it into a destination service to compete with Netflix, Amazon etc.?
- And what other commercial broadcasters, all over the world, can learn from the company
Kauser Kanji has been working in online video for 19 years, formerly at Virgin Media, ITN and NBC Universal, and founded VOD Professional in 2011. He has since completed major OTT projects for, amongst others, A+E Networks, the BBC, BBC Studios, Channel 4, DR (Denmark), Liberty Global, Netflix, Sony Pictures, the Swiss Broadcasting Corporation and UKTV. He now writes industry analyses, hosts an online debate show, OTT Question Time, as well as its in-person sister event, OTT Question Time Live.