DAZN, the world’s largest sports streaming service, is now available to Comcast customers on Xfinity Flex and will be available over the Internet to millions more on Xfinity X1 this fall, marking DAZN’s first distribution deal with a major U.S. video and internet provider.
“We’re thrilled to give our Xfinity X1 and Xfinity Flex customers access to DAZN’s live and on-demand programming starting this fall just in time for some of the most highly anticipated events in sports this year,” said Daniel Spinosa, Vice President, Entertainment Services for Comcast Cable. “With new content from partners like DAZN, coupled with our aggregated UI, X1 is the best way to experience live sports at home, and with Flex we can extend this great content, integrated experience and voice control to our Internet-only customers directly on their TVs.”
As part of a new global initiative DAZN for Operators, DAZN now provides a turnkey opportunity for cable, satellite, mobile and internet providers to offer DAZN’s premium sports content as a major value add to their customers.
“DAZN for Operators is our new partnership program, in which we collaborate with the world’s leading pay TV operators, ISPs and mobile carriers to make the live sports experience even more accessible and better to watch for fans,” said Ben King, DAZN SVP, Global Distribution and Business Development. “We couldn’t think of a better inaugural partner than Comcast.“
Later this year, customers will be able to find DAZN’s content more deeply integrated within the X1 and Flex experiences, including direct access within the sports hub, the ultimate destination for all things sports on X1 and Flex, and the ability to call up a specific program with the Xfinity Voice Remote (“show me ChangeUp”). Flex is now included with an Xfinity Internet-only subscription, providing new and existing customers with the ability to easily access their favorite streaming services and manage their connected home devices right on the TV.
The launch coincides with DAZN’s blockbuster fall schedule of combat sports events. “Fight Season on DAZN” features:
- Oct. 5 – Triple G vs. Sergiy Derevyanchenko – IBF Middleweight World Championship
- Oct. 26 – Bellator 232: Rory MacDonald vs. Douglas Lima – Welterweight Championship
- Nov. 2 – Canelo Alvarez vs. Sergey Kovalev – WBO Light Heavyweight Championship
- Nov. 9 – KSI vs. Logan Paul II
- Dec. 7 – Andy Ruiz vs. Anthony Joshua II – WBA, WBO, IBF Heavyweight World Championship
Since its introduction to the U.S. market in September 2018, DAZN has continued to add to its content portfolio, which includes thousands of live and on-demand sporting and other events each year. In April, it premiered a live MLB show ChangeUp that features the best action from around the league each day. The service also unveiled a new docu-series 40 DAYS which pairs celebrity executive producers with boxers to document their preparation leading up to fight night. On Sept. 9, the long-awaited daily talk show from former NFL All-Pro punter Pat McAfee launched on DAZN.
DAZN offers an annual pass for $99.99, and also a monthly option at $19.99 for those customers more focused on flexibility.
About the author : Kauser Kanji
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.