In a move to empower its customers to make their video services even more personalized, powerful and intuitive, the global app developer, 24i Media, has integrated Video Indexer into its product line. This integration will empower customers to build enhanced search experiences in their video apps, with embedded insights, that increase user engagement.
“Media companies with large archives often struggle with the challenge of transforming those archives into business value, particularly given the challenges of content discovery at scale. Content categorization is often flawed and manual tagging is expensive, error-prone and scales badly,” said Martijn van Horssen, CEO at 24i Media. “By integrating Video Indexer to our modular suite of OTT components, we’re making it easier for customers to unleash the power of their content, improving viewer interaction and engagement.”
Video Indexer builds upon media AI technologies to make it easier to extract insights from videos. Customers can use it to search for spoken words, faces, characters, emotions and enrich apps with embedded video insights to drive user engagement. When paired with 24i’s technology, metadata is automatically created by the Indexer and imported as tags into 24i’s SmartOTT. For broadcasters for example, this can help create more impactful promotion clips and drive viewers to their content.
“Be it live or on-demand, video is a great way for media companies to engage with viewers whose consumption habits have evolved beyond the linear experience,” said Sudheer Sirivara, General Manager, Azure Media, Microsoft Corp. “We’re excited to partner with 24i Media to deliver a personalized viewing experience to audiences, anytime, anywhere, on any device.“
24i will be showcasing how customers can quickly and easily extract insights from videos using Smart OTT and Microsoft Azure Media Services: Video Indexer at the Microsoft booth (#SL6716) and the 24i booth (#SU9610) at the 2019 NAB Show in Vegas.
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.