Beyond Catch-up – When VOD Steps out the Shadow of Linear TV, Kristian Waneck, DR

As viewers – especially younger audiences – turn their backs on linear TV, DR is repositioning DRTV from being a catch up service to a destination in its own right, targeting users that missed not just a particular show but DR’s linear channels altogether. DR is relaunching DRTV in 2018 and the ambition is to retain its position as the Danes’ most trusted content provider and to become the #1 VOD service in Denmark. This talk gives a sneak peek into the new concept and UI and addresses the technological challenges DR faces in realizing its vision for the new DRTV.