As viewers – especially younger audiences – turn their backs on linear TV, DR is repositioning DRTV from being a catch up service to a destination in its own right, targeting users that missed not just a particular show but DR’s linear channels altogether. DR is relaunching DRTV in 2018 and the ambition is to retain its position as the Danes’ most trusted content provider and to become the #1 VOD service in Denmark. This talk gives a sneak peek into the new concept and UI and addresses the technological challenges DR faces in realizing its vision for the new DRTV.
About the author : Kauser Kanji
I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.