Over the past 18 months, Norway’s public service broadcaster, NRK, has been analysing the TV viewing behaviour of its 350,000+ unique daily users across various platforms and devices. In this speech, Bjarne Myklebust, the company’s Head of Distribution (and a two-time #1 in 50 VOD Professionals Nordic!) presents data from those studies, tells us that linear and OTT viewing have almost reached parity across some user segments and explains how, in turn, NRK has adjusted its product development strategy accordingly.

About the author : Kauser Kanji

I've been working in online video since 2005 and have held senior roles at NBC Universal, ITN and Virgin Media. I've also completed VOD projects for the BBC, Netflix, Sony Pictures and a host of broadcasters and service-providers all over the world. Catch me on our weekly debate show, OTT Question Time, or drop me a line on LinkedIn.

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