VUIX 2016 – Bjarne Myklebust – When will OTT Overtake Linear?

Over the past 18 months, Norway’s public service broadcaster, NRK, has been analysing the TV viewing behaviour of its 350,000+ unique daily users across various platforms and devices. In this speech, Bjarne Myklebust, the company’s Head of Distribution (and a two-time #1 in 50 VOD Professionals Nordic!) presents data from those studies, tells us that linear and OTT viewing have almost reached parity across some user segments and explains how, in turn, NRK has adjusted its product development strategy accordingly.