NOW TV, the new internet TV service from Sky, is expected to be one of the first content partners on YouView, the new set-top box offering subscription-free digital TV, catch-up and a selection of pay TV.

NOW TV is a new service giving millions more people an easy and commitment-free way to access some of the UK's best pay TV content. Powered by Sky and launching this summer, it will offer access to some of Sky's most popular programming. Sky Movies will be available from launch and the service will later expand to offer sport and entertainment.

With no minimum contract, customers will be able to choose from a variety of pricing options - for example, paying monthly for unlimited access to Sky Movies, or renting a single movie on a simple, pay-as-you-go basis. With immediate streaming delivered through an intuitive interface, customers will quickly and easily find the content they most want to watch.

Backed by some of Britain's biggest names in TV and broadband - the BBC, ITV, Channel 4, Channel 5, Arqiva, BT and TalkTalk - YouView will bring a fully integrated service to homes across the country via a broadband internet connection, television aerial and a YouView set-top box. Alongside NOW TV, YouView has also confirmed that STV is expected to be a content partner on the platform, alongside the BBC, ITV, Channel 4 and Channel 5.

Simon Creasey, Director of NOW TV, comments: "We know there's growing demand from UK consumers to access high-quality pay TV and internet-connected devices provide an innovative new way to help satisfy that demand. We will launch NOW TV across a wide variety of platforms and devices to make it as easy and convenient for customers to access some of Sky's best content. We're excited about distributing our content on YouView and in giving current free-to-air homes a fresh new choice."

Richard Halton, YouView's CEO, adds: "YouView is committed to providing the very best content and we've had over 300 expressions of interest from potential content partners. We're delighted that NOW TV and STV will join the line-up."

In addition to YouView, NOW TV will roll out across a wide range of connected devices, including PCs, Macs, laptops, tablets, mobile phones, games consoles and connected TVs. More information can be found here: www.nowtv.com