ITV and Samsung have announced the launch of ITV Player onto
Samsung's Smart TVs. The agreement sees ITV become the first UK
commercial broadcaster to launch an App in Samsung's Smart TV
store; Samsung Apps.
The agreement is part of Samsung's commitment to offering
viewers with the fullest range of catch up TV services and ITV's
wider strategy to make ITV Player available on more platforms.
The recently enhanced ITV Player now includes an increased range
of catch-up content ranging from soaps such as Coronation Street to
favourite dramas; making content available to Smart TV viewers more
quickly after broadcast.
James Micklethwait, Online Product Director,
ITV said: "We want to give more viewers the
opportunity to watch ITV content On Demand in their
homes. Connected TV's have come of age in the last year, and
therefore we are very excited to partner with Samsung to
launch ITV Player onto their Smart TV platform."
Commenting on the launch, Robert King, Vice President of
Consumer Electronics for Samsung UK said, "The
launch of ITV Player on Samsung's Smart TV is testament to the fact
that we are leaders in the category and are continually updating
our platform to provide viewers with the newest and best
Apps.
Viewers are no longer restricted to the TV guide and can
watch hours of top quality entertainment when they like. This time
it's on the biggest screen in the home and we're proud to offer our
customers the most complete catch-up services via the true-to-life
picture quality and revolutionary product design of their Smart
TV.''
ITV will join an ever-growing collection of services available
on Samsung Smart TVs such as, YouTube, Teletext Holidays, Curzon on
Demand, Muzu.tv, Facebook and Twitter giving viewers a huge choice
of content and entertainment through their television. 'Samsung
Apps' is the first and biggest App store available for TVs, with
over 20 million Apps already downloaded worldwide, proof that
consumers are rapidly embracing the Smart TV format.
The ITV Player App will work with all Samsung 2012 Smart TVs and
Smart Blu-ray Players, as well as Samsung 2011 Smart TVs and
Blu-ray Players. Samsung's unrivalled picture quality and premium
design provides viewers with a truly cinematic experience for the
living room. The newly launched, ES8000 feature Samsung's 5mm
(0.2-inch) ultra-slim bezel and also sports a slim 38mm
(1.5-inch) profile which provides more viewing room without
increasing the size of the TV.