Ooyala has announced it is working with The All England Lawn Tennis Club (AELTC) and The Championships at Wimbledon to broaden distribution of Wimbledon video content. On each day of The Championships 2012 Ooyala will deliver video-on-demand featuring highlights from each day's matches, interviews and special features. Tennis fans around the world will be able to keep up with one of the world's most popular contests on the official Wimbledon website via their PC, iOS and Android devices.

Wimbledon is leveraging Ooyala's advanced video monetization tools to promote premiere tournament sponsors, including Rolex and Evian, within the video player. The AELTC is working with Ooyala in part due to the Mountain View company's market-leading position in delivering analytics, including the ability to track and measure viewer engagement across all devices. Ooyala's Big Data architecture and video analytics deliver key insights on audience behavior that inform critical decisions for premium video broadcasters.

Caitlin Spaan, vice president of marketing for Ooyala, said, "The lines between broadcast and broadband are blurring as TV evolves into a mobile, multiscreen experience. Ooyala is proud to be part of this historic event, delivering some of the most exciting sports video of the year to a global audience. We're committed to delivering the most powerful, personalized viewing experience possible, no matter what screen people use to keep up with The Championship."

The work with Wimbledon and The AELTC builds on Ooyala's strong momentum as a leading digital video solutions provider for premium video content. In recent months, Ooyala's robust behavioral analytics and monetization tools have won the company partnerships with some of the world's most innovative brands and media companies, such as Pac-12 Enterprises and Telstra, Australia's largest telecommunications company. Ooyala also powers online video for Tennis Australia and served live video around the world for the Australian Open earlier this year.