ITV today announced the launch of version 2.0 of the ITV Player
app, which is now available to download from the iTunes store for
use across iPhone, iPad and iPod Touch devices. The new version of
the app includes a number of advanced integrated features including
live streaming, AirPlay mirroring support and the ability for users
to switch seamlessly between catch-up and live content within the
app and the video player component.
For the first time viewers will be able to access live streams
of ITV1 and ITV2 via wifi and 3G. This unique feature will be
available in time for the much-anticipated Euro 2012 tournament
offering football fans yet another way to watch all the exciting
action whilst on the move. In order to keep viewers up to date with
all the latest live events, selected coverage on ITV3 and ITV4 -
such as the Tour de France - will also be streamed via the app.
Additional features including content switching and AirPlay
mirroring will also improve the usability of the ITV Player and
streamline the experience for users. Content switching from within
the video player component will allow users to switch between live
channels and catch-up content simultaneously. This removes the need
for users to open and close the video player, instead being able to
access different ITV content in one place. AirPlay mirroring
support will also allow viewers to connect their iPhone 4S, iPad 2
and New iPad via this new feature in order to enjoy ITV content on
full screen through Apple TV or an HDMI connection.
James Micklethwait, Director, ITV Player, said:
"Following the launch of the ITV Player on Apple devices in
June last year, we have seen a massive demand for the product with
over 4 million downloads to date. We are therefore really excited
to be releasing this updated version with an array of new features
offering an even better user experience. We are especially pleased
to be launching live streaming within the app ensuring our football
fans can enjoy all this summer's ITV Euro 2012 action on the
move."
ITV worked with digital product designers and On Demand
specialists Ostmodern and mobile and multichannel digital agency
Candyspace to design and develop the ITV Player App v2.0 for
iOS.