Brightcove has unveiled the App Cloud Dual-Screen Solution for
Apple TV. The new solution enables media publishers to develop rich
content apps for the iPhone and iPad that simultaneously control
content, data and information presented on an HDTV while displaying
synchronized content on the iPad or iPhone. The unique dual-screen
solution leverages Apple's AirPlay technology, which allows viewers
to use applications that simultaneously present content,
interactive options and data on both the touch device and an Apple
TV.
With Brightcove's new App Cloud Dual Screen Solution for Apple
TV, media publishers can capitalize on the growing consumer trend
of using mobile devices while watching TV. With Brightcove's new
App Cloud Dual Screen Solution for Apple TV, media publishers can
capitalize on the growing consumer trend of using mobile devices
while watching TV. A Nielsen survey into global trends for tablet
and smartphone usage found that 80% of UK tablet users are browsing
the web while watching TV, with 78% doing the same using
smartphones. Brightcove customers can now leverage this trend by
offering their audiences a variety of enhanced viewing experiences,
including the ability to stream programs to an HDTV while enjoying
relevant content on the app such as actor bios, past-season recaps,
trivia, photos, and more.
"The App Cloud Dual-Screen Solution for Apple TV opens the
door to a new kind of content experience for the connected consumer
that blends the rich contextual information that fans crave with HD
television viewing," said Jeremy Allaire, Brightcove
chairman and chief executive officer. "App Cloud is
transforming the iPad and iPhone app experience by marrying rich
contextual content for mobile devices with online video viewing on
the living room television."
Availability
Brightcove's new Dual-Screen App Solution will be included in
the new App Cloud software development kit (SDK) and available to
the open source community, enabling content owners of all kinds to
accelerate time-to-market for building engaging dual-screen
experiences with Apple TV and AirPlay.
The availability of the dual-screen solution coincides with
Brightcove's introduction of App Cloud Core, a free developer
edition, also announced today at the Brightcove PLAY 2012 global
customer conference. App Cloud Core enables developers
to build an unlimited number of mobile applications using HTML5 and
JavaScript.
To learn more about the Brightcove App Cloud content app
platform, visit http://www.brightcove.com/content-app-platform.
Watch Live at Brightcove PLAY
Brightcove will be live streaming the introduction of the
Dual-Screen App Solution and other new App Cloud features during
the Brightcove PLAY 2012 global customer conference keynote session
today from 9:00 - 10:30 am ET. Tune in live at play.brightcove.com.