Brightcove has announced a series of content management system
(CMS) integrations enabling millions of website publishers to
capitalize upon the rapid growth of online video. Using the Video
Cloud platform to add video to CMS workflows is easy thanks to
pre-built Video Cloud integrations available today for Adobe CQ5,
Agility, Atex Polopoly, Drupal, Ektron, Microsoft Sharepoint 2010,
PaperThin CommonSpot, Sitecore, and WordPress. The integrations
make video a central part of the Web experience management
ecosystem, empowering publishers to drive engagement and improve
online marketing initiatives' performance by adding video to their
content mix through leading CMS platforms.
"Video's pervasiveness across the Web makes it a central
component in the content mix thanks to its unmatched ability to
tell stories, generate brand awareness, and increase loyalty,"
said Jeff Whatcott, chief marketing officer at
Brightcove. "Website publishers need the same high
degree of control over video that they've had with text and images
to create a content strategy with more personalized experiences and
a wider range of content types to drive visitor engagement,
transactions, and return visits. Brightcove's CMS integrations help
publishers take full advantage of the many marketing benefits of
video by easily incorporating it into their existing content
workflows."
Brightcove Video Cloud's integrations with leading CMS solutions
enable organizations to draw on the full range of content creation,
management and optimization tools to make video a seamless and
highly effective part of the online experiences they deliver. The
integrations give publishers more options than ever to seamlessly
add Video Cloud's video management, delivery, and analytics
capabilities into their existing CMS platform, realizing
significant benefits and efficiencies, including:
- Centralized workflows combining the functions
of the CMS and Video Cloud within a single user interface.
- Rich CMS functionality for video assets that
leverages the full capabilities of the CMS, such as A/B testing,
multivariate testing, and social sharing for video assets.
- Unified analytics that allow organizations to
analyze all of their content data within a single holistic
environment.
- Cross-content search through which users can
include video content when searching across all content
types.
- Granular permissions that make it possible to
bundle video assets with other content under a consistent set of
rules.
Brightcove's growing roster of CMS partners already
includes integrations with nine Web experience management
platforms:
- Drupal: An open source module that enables
Drupal users to natively browse, upload, and view metadata from a
Video Cloud account, including play counts, creation dates and
keywords.
- Ektron: Built upon the .NET platform, Ektron's
integration allows users to upload and publish Video Cloud content
to their websites while taking advantage of automated encoding,
players and styling, HTML5 video, mobile video delivery, and
analytics.
- Microsoft SharePoint 2010: The Video Cloud
integration for the SharePoint .NET platform is available as an
open source library, offering administrators and users a range of
capabilities, video uploads, player configuration, browse, search,
and playlist and metadata management. It also enables Video Cloud
players to render and play video on mobile devices, including iOS
devices.
- Adobe CQ5: The open source integration with
CQ5 lets users browse, search, and upload video, and also
drag-and-drop Video Cloud videos or playlists directly onto a
page.
- Agility: Agility's Video Cloud integration
helps customers handle video transcoding, management, and playback
across Flash and HTML5 for both internally produced content and
user-generated content (UGC).
- Sitecore: Sitecore offers a Video Cloud
connector for its .NET-based CMS to allow customers to view, edit,
and publish videos directly into their website-all from within the
Sitecore user interface.
- Atex Polopoly: The Atex integration for Video
Cloud lets publishers upload and embed Video Cloud-hosted video
content directly to their website pages through the Polopoly
interface.
- WordPress: The open source Video Cloud Plug-In
for WordPress lets both WordPress.com and WordPress.org sites play
back any Video Cloud player, single or multi-playlist, and works on
any device Video Cloud supports.
- PaperThin CommonSpot: CommonSpot CMS users can
add and manage video content using the CommonSpot integration with
Video Cloud, and then leverage the CMS to increase the value of
videos, according to PaperThin, by associating videos to other
related content, and delivering video content to site visitors
based on personal interests and/or context.
All Video Cloud CMS integrations are API driven, requiring users
to simply enter their Video Cloud account information once.
Thereafter, the CMS recognizes the Video Cloud library, presenting
videos, thumbnails and metadata, and supporting search and tagging
functions within the native CMS environment.
Pricing and Availability
The Video Cloud CMS integrations are available for free either
through Brightcove's open source community site at opensource.brightcove.com
or through its CMS Technology Partner site at www.brightcove.com/partners/technology-partners/cms
To learn more, download the
whitepaper, "Integrating Videos with your Customer Experience
Management Platform," (PDF) or sign up for
our CMS integration webinar series.