The volume of time-shifted viewing has reached a new high in the
UK. During the week ending 25 September 2011, time-shifted
viewing accounted for 10% of the total volume of TV viewing
reported by BARB.
Any non-live viewing to programmes that takes place within 164
hours (approximately 7 days) of the original broadcast is reported
by BARB as time-shifted viewing. This includes playback
through PVRs, DVD-recorders or VCRs as well as via catch-up
services available through the TV.
BARB revealed that a substantial proportion of all 7-day
time-shifted viewing takes place on the same day as broadcast - 48%
in this particular week. This is reported as VOSDAL (Viewing
On The Same Day As Live) and included as standard in reported
During w/e 25 September, across the top 10 channels, 20% of
total viewing of drama series was time-shifted, followed by soaps
(16%), documentaries (15%) and entertainment programmes (13%).
Among individuals with a PVR this proportion rose to 32%, 26%, 23%
and 21% respectively.
The proportion of viewing that is time-shifted varies by
demographic group. Broadly speaking, time-shifted viewing is
a higher proportion of viewing for young adults and ABC1s than for
other groups, with 16% of viewing by adults aged between 25-34
being time-shifted during this week.