PayWizard, specialists in payment and subscription management,
has launched the TV and media industry's first dedicated, end to
end payment and subscription solution. The integrated solution
brings together a strong heritage in the Pay-TV market with a deep
understanding of the challenges TV operators and media companies
face in monetising the multiplatform world.
Using its award-winning modular Payment and Subscription
platform, PayWizard combines payment processing, intelligent
subscriber management technology and real-time customer service
operations to tailor-make solutions that enhance the consumer
experience across all screens.
With 16.8 billion video-enabled devices set to be in the
global marketplace by 2015, content owners are facing the
challenge of enhancing existing services while creating compelling
experiences that embrace new routes to market. PayWizard's
comprehensive set of products and services has enabled clients,
such as the UK's biggest commercial broadcaster, ITV, to address
these commercial challenges by enabling new monetisation strategies
to drive revenue and profitability.
James Micklethwait, Online Product Director,
ITV, said: "When we launched the new ITV Player it was
imperative that we found a payment partner that understood our
needs and met the technical, commercial and operational
requirements of our business. It was clear from PayWizard's proven
ability to provide a comprehensive suite of products aimed at
monetizing digital content and supporting customer purchases, that
they could do exactly that."
PayWizard's solutions combine the latest technologies, modern
techniques and highly trained staff with critical mass and
specialist knowledge that enable media companies to:
- Offer comprehensive payment options across multiple devices,
platforms and territories
- Enhance viewer experiences and increase ARPU
- Minimise costs and increase profitability
- Scale their pay revenue streams
- Offer single sign on and a single payment method across all
- Create effective marketing strategies based on real-time
"What were viewers yesterday are customers today - and those
relationships need managing," said Jonathan Guthrie,
CEO PayWizard. "At PayWizard we combine a billing and
subscription management platform with support services that enable
our customers to market to and manage subscribers across this new
plethora of devices. We provide all the tools required to create
and manage a deep and meaningful relationship with customers and to
maximise the value of content."
Each year PayWizard enables more than $400million in pay TV
revenues for its global client base which includes leading media
companies NBC Universal, ITV and Virgin Media.