PayWizard launches first dedicated payment and subscriber management solution for TV and media industry
PayWizard, specialists in payment and subscription management, has launched the TV and media industry's first dedicated, end to end payment and subscription solution. The integrated solution brings together a strong heritage in the Pay-TV market with a deep understanding of the challenges TV operators and media companies face in monetising the multiplatform world.
Using its award-winning modular Payment and Subscription platform, PayWizard combines payment processing, intelligent subscriber management technology and real-time customer service operations to tailor-make solutions that enhance the consumer experience across all screens.
With 16.8 billion video-enabled devices set to be in the global marketplace by 2015, content owners are facing the challenge of enhancing existing services while creating compelling experiences that embrace new routes to market. PayWizard's comprehensive set of products and services has enabled clients, such as the UK's biggest commercial broadcaster, ITV, to address these commercial challenges by enabling new monetisation strategies to drive revenue and profitability.
James Micklethwait, Online Product Director, ITV, said: "When we launched the new ITV Player it was imperative that we found a payment partner that understood our needs and met the technical, commercial and operational requirements of our business. It was clear from PayWizard's proven ability to provide a comprehensive suite of products aimed at monetizing digital content and supporting customer purchases, that they could do exactly that."
PayWizard's solutions combine the latest technologies, modern techniques and highly trained staff with critical mass and specialist knowledge that enable media companies to:
- Offer comprehensive payment options across multiple devices, platforms and territories
- Enhance viewer experiences and increase ARPU
- Minimise costs and increase profitability
- Scale their pay revenue streams
- Offer single sign on and a single payment method across all devices
- Create effective marketing strategies based on real-time actionable data
"What were viewers yesterday are customers today - and those relationships need managing," said Jonathan Guthrie, CEO PayWizard. "At PayWizard we combine a billing and subscription management platform with support services that enable our customers to market to and manage subscribers across this new plethora of devices. We provide all the tools required to create and manage a deep and meaningful relationship with customers and to maximise the value of content."
Each year PayWizard enables more than $400million in pay TV revenues for its global client base which includes leading media companies NBC Universal, ITV and Virgin Media.