Another record-breaking month for BBC iPlayer
The BBC has just released iPlayer usage stats for January 2013 and it's been another record-breaking month: 272 million requests for TV and radio programmes - up 26% on the previous month - and requests from mobiles and tablets up 32%.
Here are some of the headline figures:
- Record 272 million BBC iPlayer requests for TV and radio
programmes in January 2013 - up +26% on previous month
- Two elements contributed to this increase:
- Mobile and tablet use for TV programmes grew significantly over
- A fix was implemented for radio stats only (TV was not affected), which had previously been subject to measurement issues
- TV viewing on iPlayer has seen a significant increase in usage
since the festive period- primarily on mobile and tablet devices,
but also on TV platforms and computers
- On TV, the David Attenborough series Africa, along with popular
returning titles such as Top Gear, Miranda and Mrs Brown's Boys
drove strong requests. Children's series The Dumping Ground
(connected with Tracy Beaker) has also proved very strong on BBC
- On radio, BBC Radio 4's The News Quiz and The Unbelievable Truth and sport coverage on BBC Radio 5 Live drove peaks for BBC iPlayer listening in January
Consistent with previous months:
- The profile of BBC iPlayer users has evened out over time in
terms of male/female ratio, but remains strongly under-55 in terms
of age, which is younger than the typical TV viewer or radio
listener's profile (although more in line with home broadband
- BBC iPlayer is used for TV at roughly the same time of day as linear TV viewing, although there is proportionally more daytime and late-peak use. For radio, BBC iPlayer is used far more in daytime than traditional radio listening, which peaks at breakfast-time.
Dave Price, Head of BBC iPlayer, said: "BBC iPlayer had a record breaking festive period, with performance driven by new mobiles and tablets unwrapped on Christmas Day, and it looks like these devices have yet to be put down. There were 272m requests for TV and radio programmes in iPlayer throughout January , with TV requests from mobiles and tablets rocketing - and up 32% in just one month. We'll build on this in 2013, ensuring audiences continue to enjoy watching and listening to their favourite BBC programmes whenever and wherever they are."