What is Brightcove PLAY?
Brightcove PLAY is a global gathering of Brightcove customers,
partners, and industry leaders at the forefront of the digital
media industry. Kicking off on June 25th, hundreds of media
companies, marketers and developers from around the world will meet
in Boston for three action-packed days of hands-on learning,
in-depth strategy sessions, product demos, keynotes, and
networking.
Who is speaking?
PLAY has an impressive speaker line-up including industry
luminaries such as Facebook board member Jim Breyer, former
TechCrunch editor Erick Schonfeld and Brightcove CEO Jeremy Allaire
- all of whom will be discussing the transformation of news,
entertainment, and marketing content across multiple devices in a
'fireside chat' styled session on June 25th. Other
high-calibre speakers include representatives from Adobe, Akamai,
AMC Networks, Boston Globe, Google, IBM, Major League Gaming, STV,
plus many more.
How will delegates benefit from attending?
PLAY 2012 presents a unique opportunity to learn from fellow
Brightcove users, and to gain insight from both Brightcove subject
matter experts and industry thought leaders for a better
understanding of how to deliver more effective online video and app
strategies.
Who attends?
Developers, producers, marketing managers, C-level execs, tech
firms, and agencies make up the diverse range of people that
attend. The conference offers something for everyone - whether
you're a large media organisation looking to develop your
distribution and monetisation options for video, a brand marketer
focused on increasing engagement and customer loyalty, or a
developer looking to build sophisticated multi-platform apps in a
more streamlined way.
PLAY 2012 is open to current Brightcove customers and partners
only, but we will be making available video and live-streams of the
sessions so stay tuned for more information.
What's the motivation for PLAY 2012 and what are the key areas
being covered?
Delivering effective video and content experiences is no longer
solely the territory of digital media companies. More and more, a
whole host of different organisations are investing in video and
app experiences as they look to deepen their audience reach and
engagement. But with the raft of opportunities presented by
multi-platform video, comes a variety of challenges and PLAY 2012
will bring together Brightcove customers, partners and those at the
forefront of the digital media revolution to debate the way
forward.
Our strategy, user and training tracks will explore some of the
key challenges media organisations of all kinds are grappling with:
the challenge of monetising and optimising video across multiple
devices; how to build high-performing, engaging apps; how to market
with online video; content protection and management; and social
video.
Click here to
visit the conference website and register your place
now.