About once a month the BBC releases an 'iPlayer Performance Pack' which
provides a lot of great information about how people use the
organisation's on-demand services. The only downside is that it's
packaged as a PDF. That's fine if you just want to copy and paste
graphs but not so much if you want to get to the underlying
numbers, add reference points or create your own charts.
I've spoken to the BBC's press office about this and whilst they
don't supply an Excel version of the pack themselves they're happy
for VOD Professional to share one that we've put together. The
obvious proviso is that ours is not an official BBC document. For
verified data you should always refer to the BBC iPlayer
Performance Packs.
That said, our spreadsheet contains most of the important
TV-related stuff that you'll find in the original plus a few extras
and we'll aim to keep it as up to date as possible so that it stays
useful throughout the year (** UPDATE on 8 October 2012: we're
waiting for the latest BBC figures including Virgin Media stats so
you'll soon have a new spreadsheet which is current to August 2012
and includes Olympics viewing data **). You'll need to register with, or sign in to, VOD Professional to
obtain access and here's what you get:
#1. Monthly BBC online TV, Virgin Media TV and BBC radio
requests 2009, 2010, 2011
#2. Requests for Programmes by Device Type: December 2010 -
December 2011
#3. BBC iPlayer Requests by Day 2009, 2010, 2011
#4. Average Daily BBC iPlayer Users 2009, 2010, 2011
#5. BBC iPlayer Requests by Week since week commencing 30 May
2011
#6. Weekly BBC iPlayer Users since week commencing 4 July
2011
#7. BBC iPlayer Use: On-Demand vs. Simulcast 2010, 2011
#8. BBC iPlayer Use by Demographic (quarterly) since 1Q08
Important Note: there are some minor
discrepancies between our figures and official BBC data. That's
because the BBC doesn't release exact numbers - they're either
rounded either up or down for ease of use.
For reference, here's the original BBC document from which we
sourced the data:
http://downloads.bbc.co.uk/mediacentre/iplayer/iplayer_performance_monthly_1211.pdf
Feel free to share and drop me a line if you spot any errors or
need further information.
To download the spreadsheet just sign in or register
with VOD Professional below.
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