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As the VOD industry comes of age and matures, how do services differentiate beyond technical excellence? How can brands align around a big vision, find their identity and competitive edge?

By focusing on brand position and a principles framework, Viaplay is on a journey to define itself and build for the future. Christoffer Kittel, creative director, will share this journey of evolving as a service and organisation, from being a “provider of content” to becoming

Smartphones, tablets, connected TVs and services such as YouTube aren’t even in their teen years but have already had a huge impact on the TV industry. But what will the next set of transformational technologies be?

This talk takes a look at a few new technologies on the horizon that have the potential to impact the TV experience and looks at some of the ways that the BBC has been working with the industry to

The enduring allure of TV and video is the emotional connection people have with the content. Ida Olsen, formerly of Channel 4 and the BBC, and now working for Sony Crackle, asks what VOD services can learn from some of the areas in which traditional TV has been successful. Her talk encompasses: linear/ simulcast; content augmentation with AR / VR; serendipity and channel-hopping; continuity in terms of tone and presentation; channel brand identity and the

Voice is fast becoming a must-have part of any video discovery experience and TiVo has been at the forefront of this user experience revolution. Analysing data from 10 months of interactions across in-market deployments, TiVo will share unique insights into how real users are embracing voice technology. From the frequency of searches to the kinds of queries received, TiVo will reveal its learnings around this new technology.

The Mercury concept was developed to present a video user interface that combines smart channels and playlists to create a custom viewing experience. This blends the best of traditional television with the benefits of video-on-demand. It was created using the LUNA cross-platform video experience engine, which allows interfaces to be developed in JavaScript but delivers performance usually associated with native compiled applications, without the limitations of a web browser.

18 days, 38 different sports and 1816 events – The UX team at Viaplay had a daunting task in building a consistent, simple and elegant user experience for the Olympics in Rio. Creative Director Christoffer Kittel will talk about Viaplay’s design process and how to account for a branded cross-platform experience in the complex world of live sports.

What’s going to be on your development roadmap in the next 12-18 months? Will you concentrate on populating your service to even more platforms? Or perhaps you’ll be upgrading the products that you already have out there? And what about VR, AI, personalisation, content recommendation and monetisation? Join our modern-day Melisandre’s and Saruman’s from ITV, STV, EE, Freesat and Arsenal FC who’ll be making their predictions for the shape of VOD to come!

The panellists

Come on this designer’s journey of discovery of A/B testing, a greatly misunderstood and often maligned tool. This is not simply about testing button colors and page layouts, but applying it at a strategic level to inform design from concept to shipped product and see how this is applied in the Netflix user experience. Gain practical insights on how to harness the scientific method in the pursuit of great design.

The future of TV is apps. But while kids are huge users of both apps and TV, VOD on TV hasn’t always been an easy experience for younger kids. Although a lot of players in the on-demand space now offer kids service, many designs were simply retrofitted to experiences built for grown ups. The team at kids-specialist platform Hopster took a different approach, rethinking every aspect of on demand for kids from a child’s perspective.

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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Consulting & VUIX Library

We have 15 years of experience in working on strategic consulting projects for Netflix, Sony Pictures, Virgin Media and a host of commercial and public service broadcasters in Europe, North America, APAC and MENA. Drop us a line if you need some help or just want to have a geek-out about the industry! And if you’re a product developer, check out our VUIX Library resource which tracks over 500 VOD products, across platforms, from all over the world.

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