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Witbe, a leader in Quality of Experience Monitoring, has announced the launch of a new product dedicated to audience measurement monitoring for the North American market, thanks to its recent implementation of Nielsen watermark tag detection. With this new feature, Witbe customers that use Nielsen watermarking technology will be able to ensure their linear and non-linear content is properly watermarked for audience measurement on any device. This will ensure that premium content (like C3

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Synamedia, the largest independent video software provider, today announced that Sky, Europe’s leading media and entertainment company, has taken a stake in the business, joining majority shareholder the Permira funds.

Sky’s shareholding reinforces Synamedia’s position as a strategic long-term technology partner to a growing roster of market-leading pay-TV operators and media companies worldwide.

Both Sky and its parent company Comcast are long-time Synamedia customers as well as strategic development partners.

Andrew Griffith, Sky’s

Reporting from the Future of Television

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