HomeCategory Content Recommendation

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ThinkAnalytics™ today announced that its cloud-based personalized content discovery platform is the first in the industry to scale to over 100 million monthly active users in the cloud.

ThinkAnalytics’ customers rely on this ability to deal with massive scale to power personalized user experiences as they undergo rapid growth in both audience numbers and the number of hours each user spends viewing content.

Four of the firm’s OTT customers – BBC, DAZN, Tata Sky

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Tata Sky, India’s leading content distribution platform, has introduced a new feature that enables personalized content recommendation on Tata Sky Mobile App (iOS/Android) and Watch.tatasky.com. Tata Sky is using personalized content discovery and recommendations from ThinkAnalytics™.

Tata Sky chose the ThinkAnalytics solution to enable an experience where users can quickly and easily find content online and on mobile devices, boosting overall viewer engagement. The experience is personalized through the use of ThinkAnalytics’ AI

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Last month, Britain’s biggest multichannel broadcaster, UKTV, announced that it had added elements of machine learning and AI – specifically in terms of personalisation, content recommendation and building up taste profiles – to its iOS, Android and Amazon FireOS VOD apps.

AI is a hot topic in the industry right now and I wanted to learn more, so I spoke to Oliver Davies, UKTV’s Director of Digital Product, about these product enhancements. Here are four

What’s going to be on your development roadmap in the next 12-18 months? Will you concentrate on populating your service to even more platforms? Or perhaps you’ll be upgrading the products that you already have out there? And what about VR, AI, personalisation, content recommendation and monetisation? Join our modern-day Melisandre’s and Saruman’s from ITV, STV, EE, Freesat and Arsenal FC who’ll be making their predictions for the shape of VOD to come!

The panellists

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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We have 15 years of experience in working on strategic consulting projects for Netflix, Sony Pictures, Virgin Media and a host of commercial and public service broadcasters in Europe, North America, APAC and MENA. Drop us a line if you need some help or just want to have a geek-out about the industry! And if you’re a product developer, check out our VUIX Library resource which tracks over 500 VOD products, across platforms, from all over the world.

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