HomeCategory Analytics

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Looking at how analytics work, vendor solutions and rules for choosing an appropriate supplier. The VOD industry has undergone a number of transformational phases since 4oD, the UK’s first broadcaster on-demand service, launched all the way back in 2006. After their initial rush to get an MVP onto as many platforms as quickly as possible, service providers have variously turned their attention to UI and UX upgrades, improving (or replacing) outdated legacy systems, scaling up...

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NPAW (NICE PEOPLE AT WORK), a global leader in video business intelligence and predictive analytics and Simplestream, the leaders in live and on-demand OTT services, today announced that Simplestream has chosen NPAW as its data analytics technology provider for its VOD-in-a-Box service and its bespoke OTT projects. The first Simplestream customers to have access to data analytics from NPAW are those using the VOD-in-a-Box platform, for whom the analytics went live in April 2018. The initial deployment was of YOUBORA by...

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