HomeCategory Ad Management

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Today at the Channel 4 Upfronts event at London’s Roundhouse, Chief Commercial Officer, Jonathan Allan announced to 1,200 members of the advertising community the development of a new first in broadcaster VOD advertising.

Codenamed “Project Agora”, this Channel 4-developed technology will enable advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time. Channel 4’s 20 million active registered viewer base offers a segmentation

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Mediengruppe RTL Deutschland and ProSiebenSat.1 are entering into a groundbreaking partnership that will drive long-term growth in the addressable TV and online video advertising market in Germany. Advertisers will be able to target relevant audiences in the area of addressable TV and online video across the complete portfolio of ProSiebenSat.1 and Mediengruppe RTL Deutschland, directly and individually, with just a few clicks. The portfolio includes the digital offerings of both media houses as well as

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ITV, the UK’s biggest commercial broadcaster, today announces that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub.

This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely built using Amobee’s advertising technology which allows advertisers complete control over the purchasing of their campaigns across ITV’s premium

In our anytime, anywhere TV environment the audience is everywhere and hugely diversified. Understanding which shows are being watched on which screen and by whom is, of course, essential for publishers as this is what drives the value of ad space. Some of the leading players, however, have started taking their advertising UX strategy a step further by offering differentiated experiences (and even content) to viewers. The idea is that some audiences have different sensitivity

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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