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Today at the Channel 4 Upfronts event at London’s Roundhouse, Chief Commercial Officer, Jonathan Allan announced to 1,200 members of the advertising community the development of a new first in broadcaster VOD advertising.

Codenamed “Project Agora”, this Channel 4-developed technology will enable advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time. Channel 4’s 20 million active registered viewer base offers a segmentation

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Mediengruppe RTL Deutschland and ProSiebenSat.1 are entering into a groundbreaking partnership that will drive long-term growth in the addressable TV and online video advertising market in Germany. Advertisers will be able to target relevant audiences in the area of addressable TV and online video across the complete portfolio of ProSiebenSat.1 and Mediengruppe RTL Deutschland, directly and individually, with just a few clicks. The portfolio includes the digital offerings of both media houses as well as

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Tata Sky, India’s leading content distribution platform, has introduced a new feature that enables personalized content recommendation on Tata Sky Mobile App (iOS/Android) and Watch.tatasky.com. Tata Sky is using personalized content discovery and recommendations from ThinkAnalytics™.

Tata Sky chose the ThinkAnalytics solution to enable an experience where users can quickly and easily find content online and on mobile devices, boosting overall viewer engagement. The experience is personalized through the use of ThinkAnalytics’ AI

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Witbe, a leader in Quality of Experience Monitoring, has announced the launch of a new product dedicated to audience measurement monitoring for the North American market, thanks to its recent implementation of Nielsen watermark tag detection. With this new feature, Witbe customers that use Nielsen watermarking technology will be able to ensure their linear and non-linear content is properly watermarked for audience measurement on any device. This will ensure that premium content (like C3

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Cleeng, a leading subscriber management platform for OTT providers, and Oxagile, a video-based software solutions developer, are thrilled to announce a new partnership. The cooperation is centred around building comprehensive OTT solutions that allow online video providers to successfully grow and monetize their audiences.

Oxagile’s technical experts will be covering the development of OVP components that govern complex processes end-to-end, from content ingestion to global multiscreen delivery. Cleeng will have an important role as

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Synamedia, the world’s largest independent video software provider, today announced new automation capabilities for its Virtual Digital Content Manager (DCM) with Smart Rate Control that will save operators up to 50% of bandwidth and storage costs.  Using machine-learning (ML) and Stream Video Quality™, Synamedia’s patented light weight and real-time quality metric technology, the solution automatically scales based on bandwidth requirements to minimize costs while providing consistently high video quality and without impacting the encoding

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ITV, the UK’s biggest commercial broadcaster, today announces that it has signed an exclusive UK and Ireland licensing agreement with Amobee, a global digital advertising technology company, for end-to-end programmatic buying and selling of premium video inventory on the ITV Hub.

This will enable ITV to launch a new, fully programmatic, premium advanced advertising platform, uniquely built using Amobee’s advertising technology which allows advertisers complete control over the purchasing of their campaigns across ITV’s premium

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VUALTO announced today API integration between VUALTO’s VUDRM digital rights management service and Amazon Web Services (AWS) Media Services, including AWS Elemental MediaConvert, AWS Elemental MediaPackage, AWS Elemental Live, and AWS Elemental Delta.

This API integration enables broadcasters and content owners to apply VUALTO’s VUDRM (multi-DRM protection) to content processed leveraging AWS Media Services cloud-based workflows. This provides customers with a highly scalable, cost-effective way to process video content into various formats and to distribute

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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