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From personalised content recommendation to addressable advertising, predicting customers who are about to churn to routing video traffic through the most efficient networks, use cases for AI in the OTT industry are on the rise; affecting both front and backends. It’s a fascinating subject and one that we’ll be discussing at OTT Question Time this week, Thursday 22nd April, 4pm UK.

Together with Katheryn Needham, Head of TV / Digital and Business Development

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For me, live-to-VOD is the real-time embodiment of the “glass to glass process”: getting content from the camera where the footage is being filmed to the end-user’s viewing device. But the elegance and simplicity of that proposition masks an underlying world of complexity. During this session of OTT Question Time we delved deep into live-to-VOD and got to grips with how it works, the challenges involved and the technologies and solutions that help power it. 

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Even before the pandemic hit, and new educational content was created by broadcasters all over the world to help children keep learning while in lockdown at home, kid’s OTT was going places.

In 2019, Disney had three animated features – Frozen 2, The Lion King and Toy Story 4 – that all exceeded $1bn revenue, Disney+ now has over 100m subscribers, and the company committed to spending $15bn per annum in content by 2024

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At this week’s OTT Question Time – and after only 28 episodes! – wee finally hosted a session dedicated to talking about Netflix. Is there anything left to say about the streaming giant? Sure there is. We started with a quick history of Netflix’s origins as a DVD-based company, its pivot to online video, how it created its iconic UI and content recommendation system and its customer acquisition strategy, domestically and internationally. Together with our

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I've been working on a client project this year for a European broadcaster and part of the job has been to figure out how to take payments for their new SVOD service. Should they go direct and perhaps set up accounts with companies like Recurly and Stripe? Maybe let their new end-to-end platform partner handle it? Or how about engaging with a specialist payment solutions provider? These are some of the questions we discussed with

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At this week’s OTT Question Time (Thursday 28th January, 4pm UK) we talked about the VOD landscape in India which, according to PWC’s latest Entertainment & Media Outlook, is the world’s fastest growing OTT market. Indeed, with a population of 1.37bn and 40+ major OTT services already in operation, PWC suggests that India will overtake Australia, Germany and South Korea to become the sixth-largest OTT market by 2024. In this light, and together

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At OTT Question Time this week (Thursday 14 January, 4pm UK), we rang in 2021 with some industry predictions for the year ahead. Together with renowned analysts Allan McLennan of PADEM Media Group, Maria Rua Aguete of OMDIA, Simon Murray of Digital TV Research and Tony Maroulis of Ampere Analysis we discussed:

  • The upcoming launches (or international rollouts) of new SVODs like Peacock and HBO Max
  • The prospects for the incumbent streamers like Netflix, Amazon

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What would 2020 have been like for the OTT industry if there had never been a pandemic? In many ways it might have been business as usual: VOD viewing - compared to linear - would have gently increased along with addressability and AVOD revenues. Disney+ and Peacock would still have launched. Quibi might have been a success. And PVOD may have remained a greyed-out item on executive wish lists - desirable but with little likelihood

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How do you know how many people have watched a title on your OTT service? How do you know how much of the show they watched? Whether they switched off after six minutes or enjoyed it so much that they immediately binged through the rest of the season? What content should you recommend they try next? And can you infer (if not measure outright) how highly your subscribers value your catalogue or if they're about

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It's been nearly two months since ITV launched its new addressable advertising platform, Planet V, and at this week's OTT Question Time (Thursday 26 Nov) one of the architects of the service, Rhys McLachlan, joined our panel. Together with Leon Siotis, President EMEA of SpotX and John Tigg, VP & Managing Director, EMEA at Cadent, we talked all things addressable including:

  • The different flavours of addressable TV advertising
  • The size of the