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With impressions increasing nearly 60 percent year over year, connected TV (CTV) advertising now accounts for nearly half of impressions served, reveals the latest Video Benchmark Report from Extreme Reach (ER), the complete creative asset management solution for the ad industry. Based on Q1 2019 performance metrics from the company’s platform, AdBridge™, and specifically its proprietary video ad server, the report highlights the massive impact of CTV on multiple aspects of digital advertising.

The CTV-driven

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TVSquared, a leader in TV attribution, released the findings of its 2019 Direct-to-Consumer (DTC) TV Advertising Performance report. DTC brands are one of the fastest growing groups of TV advertisers, devoting $3.8 billion in media spend to it last year alone. TVSquared’s report uncovers the TV buy elements that are driving response, spanning creative lengths, KPIs, programming genres, dayparts and days of week.

TVSquared analyzed 15 months of performance data and $138 million

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Released today, a new global report from Grabyo has found video audiences are watching on social media and online streaming services more often than pay-TV services in all major markets except the UK.

The report surveyed over 9,600 people across the UK, Germany, Italy, Spain, France, Australia, and the United States.

The majority of consumers still watch video most regularly on free-to-air TV, with social media viewing coming in second. The global video market is

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Comscore, a trusted currency for planning, transacting and evaluating media across platforms, and MediaScience, a global leader in scientific, lab-based measurement of consumer interaction with media and advertising, are joining forces to provide deeper insights into how advertising works in the digital era. Through this partnership, Comscore and MediaScience will produce research that addresses how and why cross-platform advertising works, and provide measurement of audience size, behavior, engagement and effect.

Comscore and MediaScience will leverage

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DAZN CONNECT, the newly launched cloud-native content distribution service from DAZN Group and Optus, the Australian telecommunications company, owned by Singtel, Asia’s leading communications group, have today announced a new content distribution partnership.

The partnership sees DAZN CONNECT deliver to Optus Sport, video IP back-up feeds across its coverage of various sporting events including the UEFA Champions League, UEFA Europa League, UEFA Nations League and Premier League. In addition, DAZN CONNECT is also providing backup

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IMDb, the #1 movie, TV and celebrity website in the world, announced today that IMDb TV, a free streaming video channel formerly known as IMDb Freedive, will triple its content selection, bringing thousands of new titles to the ad-supported service in the coming months. Additionally, IMDb TV will launch in Europe later this year, bringing a premium collection of movies and TV shows to customers for free.

Through new deals with studios like Warner Bros.,

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UKTV has announced that its on demand app, UKTV Play, is now available on Apple TV where its vast catalogue of shows can be easily discovered. The service is also integrated with the all-new Apple TV app which brings together different ways to watch TV, as well as universal search and Siri, so users can easily find and play shows seamlessly on their iPhone, iPad or Apple TV.

UKTV Play boasts a diverse catalogue

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Today at the Channel 4 Upfronts event at London’s Roundhouse, Chief Commercial Officer, Jonathan Allan announced to 1,200 members of the advertising community the development of a new first in broadcaster VOD advertising.

Codenamed “Project Agora”, this Channel 4-developed technology will enable advertisers to match their own custom audience segments across Channel 4 platforms in a cookie-less, GDPR compliant way for the first time. Channel 4’s 20 million active registered viewer base offers a segmentation

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Mediengruppe RTL Deutschland and ProSiebenSat.1 are entering into a groundbreaking partnership that will drive long-term growth in the addressable TV and online video advertising market in Germany. Advertisers will be able to target relevant audiences in the area of addressable TV and online video across the complete portfolio of ProSiebenSat.1 and Mediengruppe RTL Deutschland, directly and individually, with just a few clicks. The portfolio includes the digital offerings of both media houses as well as

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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