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The Deloitte and Enders Media & Telecoms 2019 conference took place in London today with a stellar line up of speakers including Carolyn McCall, the CEO of ITV, Alex Mahon, the CEO of Channel 4, Sophie Turner Laing, the former MD of Content at Sky and now the CEO of Endemol Shine Group, Tony Hall, the Director General of the BBC and Jeremy Darroch, the Group Chief Exec at Sky. 450 senior attendees came together to...

Come on this designer’s journey of discovery of A/B testing, a greatly misunderstood and often maligned tool. This is not simply about testing button colors and page layouts, but applying it at a strategic level to inform design from concept to shipped product and see how this is applied in the Netflix user experience. Gain practical insights on how to harness the scientific method in the pursuit of great design.