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Come on this designer’s journey of discovery of A/B testing, a greatly misunderstood and often maligned tool. This is not simply about testing button colors and page layouts, but applying it at a strategic level to inform design from concept to shipped product and see how this is applied in the Netflix user experience. Gain practical insights on how to harness the scientific method in the pursuit of great design.

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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Keep up to date with online video industry news, reviews, interviews, analyses and events.

Consulting & VUIX Library

We have 15 years of experience in working on strategic consulting projects for Netflix, Sony Pictures, Virgin Media and a host of commercial and public service broadcasters in Europe, North America, APAC and MENA. Drop us a line if you need some help or just want to have a geek-out about the industry! And if you’re a product developer, check out our VUIX Library resource which tracks over 500 VOD products, across platforms, from all over the world.

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