HomeCategory Monetisation

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Do you remember the first time you heard about video-on-demand? My introduction to the concept was in 1998 when I was working at Nettec PLC, an early internet consultancy, and I visited the offices of a potential client, Bryan Morrison, a music producer and agent, in London. A silver-haired, straight-talking cockney, fond of smoking big cigars, Bryan had represented, amongst others, Pink Floyd in the 1960s and, latterly, Wham! and George Michael. Now, during the...

What’s going to be on your development roadmap in the next 12-18 months? Will you concentrate on populating your service to even more platforms? Or perhaps you’ll be upgrading the products that you already have out there? And what about VR, AI, personalisation, content recommendation and monetisation? Join our modern-day Melisandre’s and Saruman’s from ITV, STV, EE, Freesat and Arsenal FC who’ll be making their predictions for the shape of VOD to come! The panellists...

In our anytime, anywhere TV environment the audience is everywhere and hugely diversified. Understanding which shows are being watched on which screen and by whom is, of course, essential for publishers as this is what drives the value of ad space. Some of the leading players, however, have started taking their advertising UX strategy a step further by offering differentiated experiences (and even content) to viewers. The idea is that some audiences have different sensitivity...

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