HomeCategory Monetisation

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Last month, Britain’s biggest multichannel broadcaster, UKTV, announced that it had added elements of machine learning and AI – specifically in terms of personalisation, content recommendation and building up taste profiles – to its iOS, Android and Amazon FireOS VOD apps.

AI is a hot topic in the industry right now and I wanted to learn more, so I spoke to Oliver Davies, UKTV’s Director of Digital Product, about these product enhancements. Here are four

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Do you remember the first time you heard about video-on-demand? My introduction to the concept was in 1998 when I was working at Nettec PLC, an early internet consultancy, and I visited the offices of a potential client, Bryan Morrison, a music producer and agent, in London. A silver-haired, straight-talking cockney, fond of smoking big cigars, Bryan had represented, amongst others, Pink Floyd in the 1960s and, latterly, Wham! and George Michael. Now, during the

What’s going to be on your development roadmap in the next 12-18 months? Will you concentrate on populating your service to even more platforms? Or perhaps you’ll be upgrading the products that you already have out there? And what about VR, AI, personalisation, content recommendation and monetisation? Join our modern-day Melisandre’s and Saruman’s from ITV, STV, EE, Freesat and Arsenal FC who’ll be making their predictions for the shape of VOD to come!

The panellists

In our anytime, anywhere TV environment the audience is everywhere and hugely diversified. Understanding which shows are being watched on which screen and by whom is, of course, essential for publishers as this is what drives the value of ad space. Some of the leading players, however, have started taking their advertising UX strategy a step further by offering differentiated experiences (and even content) to viewers. The idea is that some audiences have different sensitivity

Reporting from the Future of Television

VOD Professional contains news, reviews, interviews and analyses from the future of TV. Online video is at a pivotal moment in its evolution and our focus is on writing about monetisation, product development and the people – from service-providers and vendors alike – who help bring brilliant content and services to our screens.

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Consulting & VUIX Library

We have 15 years of experience in working on strategic consulting projects for Netflix, Sony Pictures, Virgin Media and a host of commercial and public service broadcasters in Europe, North America, APAC and MENA. Drop us a line if you need some help or just want to have a geek-out about the industry! And if you’re a product developer, check out our VUIX Library resource which tracks over 500 VOD products, across platforms, from all over the world.

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